Brand Story with Content Marketing: From Storytellers to STORYSELLERS
Stories never seem to tire us, in fact they captivate us. Imagine how excited you were the first time you heard a story? Didn’t you want to hear more of it? That’s the command of a gallant story. Starting from our childhood through adulthood, we’re tied to the knowledge we gain, the exciting journeys we embark on, and the endless wait for the opportunity to let our imagination wander.
Storytelling has been in existence long before marketers started using it. Stories have changed with time, but neither the yearning to listen to one nor the longing to tell a tale has frozen; it has persisted throughout the times.
Today, there are innumerable brand stories revolving around us, the challenge in telling our tale lies in standing out from this horde. Just like getting recognized in a crowded market, it’s also important to make our business tale last longer.
Make a MYTH of your own
Robin Hood, Rapunzel, William Tell, and a many other tales have been carried along generation after generation. What do these folklores have in common that enchants listeners? They in truth kindle our emotions and connect with us plausibly. They make a mark in our minds and make us muse over them. Your marketing story should also be of the same kind to be remembered and carried on in this interruptive world.
Storytelling isn’t only about selling your brand; rather it is shortcut to create strong customer relations and a flourishing community of stalwarts over time. Your passion to grow as a brand is told and retold by your story, and it serves as groundwork for making your stand on the varying market.
Nitty-gritties of a powerful tale
Everywhere you turn right now you will hear about storytelling. Nowadays, storytelling is the new buzzword that plays in the social media. Everyone wants to tell stories about their business. You got to comprise stories for your marketing in your emails, and through social media.
Nike, one of the leading multinational corporations in America, has encompassed the power of storytelling exceptionally. They have won over millions of spectators by just leveraging their storytelling. They became a sensation overnight during the late 90s, when the then hot basket baller Michael Jordan became their spokesman. Nike’s winning “Just Do It” motto became a massive hit, and every kid wanted Nike shoes to be the next Michael Jordan.
Whether it’s marketing a product, accentuating a mission, or rousing a pledge to performance, storytelling is an influential tool than can make you stand out from being just another usual brand. So, to inscribe your brand on the minds of the masses tell stories.
Tell stories! Tell stories! Tell stories! Become a storyteller.
Blend your stories to make an imprint
If you’re in Hollywood, all you have to do is entertain someone. Telling a story will be fine to make motion pictures. But you’re not in Hollywood. You aren’t a script writer, you aren’t writing a novel, or short stories. You’re marketing an idea. When you’re trying to market your business, or trying to sell something, you can’t afford to be yet another storyteller; you have to become a STORYSELLER.
Take into account any story from your childhood. When you listen to a story, your whole brain is put to work to perceive information. Tales always leave you enthralled with exciting actions and noble emotions. Emotions move you and keep you entertained. But emotions aren’t enough to drive decision-making.
Stories are powerful – they motivate the audience to make an action plan.
Your marketing story should do more than just “entertain” the audience. Only with information you can drive the intellect of a person. That’s where information, data, and statistics, associated with the left brain, come into the picture. The left side of the brain does logical thinking, while the right brain focuses on the emotional grit. The logical side justifies the decision that the emotional right side of the brain wants to make.
Your marketing story must always be a blend of both emotional and intellectual facts. Only when you influence your audience emotionally, they tend to relate to it logically. Only through statistics and data can you relate your story to the audience.
Creating a top-of-mind response
When there is a requirement for a particular product or service, what is the first service brand that comes to your mind? Whoever popped in your mind, regardless of what brand or a business it is, has achieved a good place in their business.
The goal of marketing solely lies in placing your brand in the facade, right where all the customers’ thoughts of a want or a need falls in. You need to place your brand in such a way that when a wide array of brands or products of the same category cuts in, the consumer always end up choosing yours over others.
Pole vaulting your brand in your customers mind needs a specific blend of storytelling. What do you need to do to be a person’s favorite food, clothing, or personal brand? To achieve a top rank in the market brands need to fulfill one of the three classes:
Be an all-time preferred – Every single person will have a favorite brand of their own. Whether it’s a food joint, clothing, medical, or any other brands in the market, an individual will always choose his favorite. Your brand story must captivate people, making them choose you as their all-time preferred brand.
Don’t be top-of-mind in a negative way – People often hate a brand and the hatred will be stronger than a liking for a product. You would have heard people say, “This is the brand I hate the most.” Don’t take your brand to the hatred top list. It might be top-of-mind branding; you don’t need to be on a negative one.
Tell and retell your brand story – You don’t have to be a top brand for a particular time period. You need to top the list forever. Repeat your marketing tale until it’s etched on to your customers’ subconscious.
Are you looking for marketing your brand? Found this article helpful? Feel free share your views on storyselling in the comment section.
Cheers! Get going with your marketing tale…