Efficient Ways to Balance the Technical and Non-Technical SEO
In the earlier days of SEO, it was largely based on coding known as technical SEO that was done to optimize the internal codes, metadata, and link profiles as well. While the basic purpose of technical SEO hasn’t changed much over the years, there has been a rise in the more creative and non-technical version of SEO, which is designed to make the search engines aware of all the content present on the website.
Both the technical and the non-technical SEO techniques are critical for the health of your website since they can determine the success and failure of your online marketing campaigns. You can think of the technical SEO as the framework on which the content is built. Technical SEO makes sure that all the information present in your website are structured and are optimized. While the non-technical SEO ensures that the content and information present in the website are looked upon by the search engine.
This is why both the SEO processes are important and there is a need to find the right balance between them. A slight imbalance can also have an adverse effect on your overall SEO goals. Here are a few tips that can help you maintain the right balance between the technical and non-technical SEO:
Understand the role of technical SEO in your company
Nowadays, in most of the companies having a website, you can find a separate division for SEO development. The teams of technical SEO generally consist of an IT team to manage the storage of customer data, web developers, link builders, and even content marketers. Each of these categories is very important to make technical SEO successful. People working in the team of technical SEO help the website to be optimized and prepared for the search engines, which helps the rankings positively.
This is why it’s very important that you include technical SEO as a part of your planning process. This could only be done once you understand the need for them in your organization. Not only they will develop codes and internal links, they will also be helping in fixing any issues that might arise regarding the internal codes. You can also make the content and the SEO teams to work together to make sure that the balance stays.
Balance you On-page and off-page optimization
There are huge differences between off-page and on-page optimization and each of them provide different benefits. However, they both impact the website content performance dramatically. This is why it’s recommended that you should also strive to find the right balance between the On-page and off-page optimizations.
Define the responsibilities of both the types of SEO beforehand
There are specific tasks that belong to either to the technical SEO or else obviously the non-technical SEO process. For example, URL formatting, data markup, pagination, and others are the part of technical SEO while tasks like, keywords, link building, content optimization, and many more belong to the non-technical tasks. There are also some tasks that overlap with each other, like creating engaging content that is a part of both technical and non-technical SEO.
These tasks can create confusion among the technical and the non-technical teams, which can have a negative effect on your SEO goals and can also affect the balance of technical and non-technical SEO. This is why it’s recommended that you define the responsibilities of the technical and the non-technical SEO team beforehand so that no confusion occurs while they are working.
Bring SEO into your content workflow
This means that you can introduce a specific writing style for your content that would contain the guidelines of using keywords and other stuff that are necessary for SEO. This will make sure that the content creators get a quick reference baseline to create all the content. This also helps your technical SEO team as they needn’t add any keywords and stuff to make sure the search engines rank your website better.
Make the same budget for technical and non-technical
Most companies tend to spend a large amount of their budget on the technical SEO part and less part on the non-technical part. Although it’s difficult to set a specific budget for SEO, it’s recommended that you provide the same amount of budget for both the technical and the non-technical SEO. This will make sure that you receive higher returns and also will ensure that the technical and non-technical SEO stay on the same page.
These are some of the best practices to balance out the technical and non-technical SEO processes, which can help you get great ranking on search engines.