Search Engine Optimization or SEO has now become one of the most important techniques that businesses use to attain good search engine rankings. Good search engine rankings ensure that they get good online traffic on their website, which also helps in the brand awareness. Furthermore, there are many other advantages of good SEO practices that make the online presence of a business very strong and popular among the online audience.

Most people that are new to the world first try to look for a tactic that could solve all their SEO related problems and make their website optimized. Sadly, there is no such single solution that could solve all the SEO related problems. However, there are many tactics that are easy and simple to execute, which can provide you great results.

Here is a list of simple tasks that can have a great positive impact on your SEO methods and can help you get organic traffic online:

Revamp the URL structure

Gone are those days when a flat URL structure was believed to be a good one from the perspective of an SEO. Today, flat URL structures are outdated and no more thought to be good SEO practices. If you have a flat URL then they can be rewritten dynamically by using your .htaccess file. You need to follow some steps to revamp your URL and those are:

Change the default permalink settings

Publish your second level pages if haven’t done it already

Make sure that the slugs for your category completely match the slugs of your second level pages

If set properly then you’ll be able to view the third level pages and the blog posts as a sub-page

Remove the low-quality pages

Search engines have the tendency to crawl in only a finite number of pages in your website. This is why you need to make sure that the crawling takes place in your most valuable content. If the search engine crawls through pages that are very low quality or the pages that are old and receive very less traffic then chances are your website could be adversely affected in the search rankings.

This is why it’s recommended that you delete the pages consisting of old information that is now irrelevant to your business, outdated blog posts, pages targeting low-volume keywords, and other things. Deleting these pages will not only improve the overall quality of the website but also will help the search engines to crawl through your website’s best content that is of very high-quality.

Improve your page speeds

The speed at which your page opens or loads is an essential aspect of the modern day SEO. This is also the area where most of the websites perform very badly with the pages loading very slowly. Luckily, it’s not a very complicated task to make significant improvements in your page that could make your pages load and open faster.

To make your pages load faster first you need to get away from the commoditized discount web hosting. You can choose one from the many specialized web hosts that can provide you overall improvements in the page speeds. Furthermore, you also need to limit the number of plugins installed or used in your website. This is because plugins require a little more processing power than the page itself and more plugins means each one of them taking more time to load on the page.

The same thing goes for the images and videos as well. To make sure your webpage loads faster you need to optimize the images and videos to a specific size and shape that could make the page load faster. In the case of videos, you can upload the video to YouTube or Vimeo and then use the iframe embedded code on your webpage that saves a lot of space and makes the page load faster.

Build internal links

Internal links play a great role in optimizing your website both for technical reasons and also for making the user-experience better. If you take the technical part, the internal links enable the search engines to find more pages within your webpage or website. This makes the search engines understand what are the most important pages. When you take user-experience, internal links help the online audience to visit the most important pages by just a click, which will keep them longer on your website.

Adding internal links to your website is very easy, you can either do it manually or you can also use the help of various Java and WordPress plugins that can help you add internal links in your website. However, you must make sure that the internal links that you provide are of the relevant pages. Remember, never add internal links to pages that are not of the highest quality or that contain old and outdated content.